Designing with Purpose: When to Use Design Trends and When to Ignore Them
March 28, 2023
Design trends can be a double-edged sword. On the one hand, they can help your brand stay relevant and fresh.
On the other hand, following design trends too closely can make your brand look generic and unoriginal. So, when should you ignore design trends, and when should you use them? Let’s explore.
When to Ignore Design Trends
When they don’t align with your brand values
Your brand should always come first. If a design trend doesn’t align with your brand values, then it’s best to ignore it. Your brand should be authentic and unique, and blindly following design trends can compromise that.
When they don’t serve your audience
Your audience should be at the center of all your design decisions. If a trend doesn’t serve your audience or doesn’t align with their preferences, then it’s best to avoid it. Design trends come and go, but your customers’ needs and preferences should always be top of mind.
When they don’t improve user experience
Design trends should always be used to enhance user experience. If a trend doesn’t improve usability, functionality, or accessibility, then it’s best to ignore it. Your design should always put the user first, and trends that don’t serve that purpose should be avoided.
When deciding whether to follow a trend or ignore it, consider your brand values, your audience’s preferences, and the impact on user experience.
When to Use Design Trends
When they align with your brand values
If a design trend aligns with your brand values and messaging, then it can be a great way to freshen up your brand identity. It can help you stay current and relevant while still maintaining your brand’s authenticity.
When they serve your audience
If a design trend aligns with your audience’s preferences and helps you better serve them, then it can be a valuable addition to your design strategy. Trends that help you connect with your audience can help you build a loyal following.
When they improve user experience
Design trends that improve usability, functionality, and accessibility can be incredibly beneficial for your brand. They can help you stay ahead of the curve and provide a better experience for your customers.
In conclusion, design trends can be a useful tool for your brand, but they should always be used thoughtfully. When deciding whether to follow a trend or ignore it, consider your brand values, your audience’s preferences, and the impact on user experience. By doing so, you can create a design strategy that is both current and authentic, and that serves your audience’s needs.