Project
Details
Tapestry is a groundbreaking tech startup dedicated to enriching the lives of seniors by fostering online communities that reconnect them with their passions in retirement. The brand’s mission is to provide a space where seniors can engage in meaningful activities, celebrate companionship, and find validation in their lifelong contributions.
Walla Design was tasked with shaping Tapestry’s identity from the ground up. Inspired by deep insights from our discovery process, we developed the brand strategy, naming, visual identity, website, and essential marketing materials. Our work ensured that Tapestry was positioned as a warm, inspiring, and optimistic community that empowers older adults to embrace life with enthusiasm and curiosity.
