The Rise of Brand Movements: Why Brands Are Standing for More Than Just Products

In a world increasingly driven by values, beliefs, and social causes, brands have been quick to adapt. It’s no longer just about having the best product or service on the market; it’s about standing for something bigger. This transformative shift has given rise to what we now term “brand movements.” Inspired by the insights presented by the Opus Agency in their article, let’s dive deep into this compelling trend.

Decoding the DNA of a Lifestyle Brand: What Is It and How Does It Work?

In the ever-evolving world of marketing and branding, one term that’s been gaining significant traction is “lifestyle brand.” But what does it really mean, and how does it set itself apart from other branding types? In this blog post, we’ll delve deep into the concept of lifestyle branding and what it entails.

The Impact of Re-evaluating a Property’s Brand Purpose

A hotel’s brand purpose is the foundation of its identity and helps to differentiate it from competitors. However, in today’s constantly evolving market, it’s important to regularly re-evaluate and update a property’s brand purpose to ensure it remains relevant and resonant with guests. Here’s a closer look at the impact of re-evaluating a property’s brand purpose.