Project
Details
The Alexandria Economic Development Partnership (AEDP) has faced challenges in attracting Fortune 100 companies to establish their headquarters in the city, trailing behind its regional competitors. This can be attributed partly to Alexandria being primarily perceived as a charming tourist destination rather than a prominent regional business hub.
Our objective was to undertake a rebranding effort for AEDP and develop a comprehensive series of paid social and print campaigns. The aim was to shift the narrative and perception among site selectors across the nation, positioning Alexandria as an attractive destination for corporate headquarters and changing perceptions in their hearts and minds.
