Coyote Highlands Wine and Estates, a private vineyard in San Martin, California, tasked us with creating an identity system and packaging that blended tradition with modernity. We crafted a multi-tiered identity, combining vintage-inspired typography with a bold, contemporary color palette. To highlight their unconventional winemaking approach, we developed whimsical illustrations of local wildlife, showcasing their rebellious spirit. The result is a brand design that honors heritage while appealing to the modern wine enthusiast.