Project Details

Fancy Works is a visionary holding company committed to nurturing the innovative spirit of small enterprises that stand out for their unique and creative endeavors. Drawing inspiration from the way high-value companies are celebrated as ‘Unicorns’ in Wall Street parlance, Fancy Works identifies its unicorns as businesses built on exceptionally innovative principles.

The branding features a sophisticated logo, crafted using a gothic typeface to subtly suggest the mythical unicorn, steering clear of direct representation to maintain an air of sophistication and intrigue. The letter “F” is ingeniously reimagined to incorporate the defining elements of a unicorn, showcasing a flowing mane and a distinctive horn, capturing the essence of uniqueness and creativity that Fancy Works champions.