The Fulbright Scholarship Program, a prestigious initiative under the International Institute of Education, engaged Walla Design to execute a comprehensive, multi-faceted project to elevate its brand visibility and outreach. The three-pronged effort included digital advertising, email marketing design, and print collateral creation.
Digital Advertising Campaign
Walla Design collaborated closely with Fulbright’s marketing team to develop a series of branded digital ads aimed at promoting the program. These ads were seamlessly integrated into a larger retargeting campaign, strategically designed to capture and engage potential applicants. The creative assets adhered to Fulbright’s brand guidelines while infusing a modern and compelling visual identity to resonate with diverse audiences.
Customized Email Newsletter Design
To streamline Fulbright’s email marketing efforts, Walla Design designed and developed a bespoke MailChimp template. This customized template featured a unique layout, seasonal photography, and custom typography, all tailored to Fulbright’s distinctive aesthetic. By hard-coding the layout into the MailChimp platform, Walla provided a user-friendly, reusable tool that empowered Fulbright’s team to execute professional, visually striking newsletters with ease.
16-Page Brochure Development
As the final deliverable, Walla designed and printed a 16-page, saddle-stitched brochure highlighting the influential scholars and artists who are former Fulbright students. This premium print piece not only showcased the program’s rich legacy but also served as a compelling marketing tool. The brochure received high praise from the U.S. State Department and remains a cornerstone in Fulbright’s outreach efforts.
Through strategic collaboration and thoughtful design, Walla Design delivered a suite of creative assets that enhanced Fulbright’s brand presence across multiple platforms. From targeted digital ads to high-quality print collateral, each deliverable reinforced the program’s reputation as a leading force in academic and artistic excellence.
