Thrive in Harmony is an nonprofit initiative that is redefining workplace culture in Washington, DC. More than a DEI program, it’s a practical toolkit that empowers organizations to invite diverse perspectives, fostering environments where every voice contributes to shaping success.
Working in tandem with their key stakeholders, we developed a brand strategy that took the initiative outside of the politized parameters of DEI and focused the brand narrative on the idea that curiosity and openness is simply good for business.
Brand Positioning
By igniting curiosity and openness, Thrive in Harmony inspires innovation, well-being, and growth—for individuals, teams, and the broader workplace ecosystem. This people-powered approach transforms how we engage, creating workplaces that thrive together.
Brand Promise
We are dedicated to shepparing the thoughts and ideas that may challenge our beliefs, remaining open to all perspectives for the greater good.
Brand Tone
Curious, Empathetic, Optimistic
