We were tasked to advance and refine Porsche’s current College Activation Program for a reimagined experience that can continue to build year over year, generating buzz around the Porsche brand both today and tomorrow. The creative strategy began with driving connection and relevancy with the youth by integrating the following visions into the activation: Motorsport DNA, Design, Tech, Lifestyle & Sport, and Business.
The result is a brand house experience that drives deep into the hearts and aspirations of our GenZ audience. We imagined an evocative pop up experience that will evangelize the spirit of the Porsche with a nostalgic vibe. The pop up experience features a highly stylized news stand adorned with Porsche Collabs, Partner Magazines, Mixtapes, Vinyl Record Mixes and playful touchpoints that carry the Porsche purpose.
