Project Details

The Del Ray Business Association is a volunteer based organization that represents over one hundred small businesses in the artsy neighborhood of Del Ray in Alexandria, VA. The arrival of Amazon’s HQ2 signaled to the DRBA that it was time to evolve the organization’s ethos and their brand design.

Through a series of 7 in-depth interviews with key association stakeholders and local business owners we discovered that acts of service were the association’s way of giving back to the Del Ray businesses and community. Neither the DRBA’s brand nor their marketing engagement efforts really articulated this deep rooted love of community and commerce.