Sunnyside Up is a small restaurant based in Albuquerque, NM. Competition in the breakfast all day category was heating up in 2018 so we were hired to rebrand the restaurant and reposition them as unique boutique-style dining experience.
The strategy we devised was to position Sunnyside Up as a sophisticated and quirky at the same time. We were heavily influenced by their decadent approach to breakfast food. Rather than ignore their sweet take on the traditional breakfast, we encouraged customers to make it a treat