Beachwood Café continues to be one of Los Angeles’ best-kept secrets, despite being featured on Goop. We worked with former owner Patti Peck to create a series of seasonal menus, as well as promotional pieces to keep the local residents engaged in their delicious offerings. We made an intentional choice to convey a sense of whimsy in the marketing collateral which reflected Patti’s take on the dining experience.
She prepared remarkable dishes worthy of a Michelin rated restaurant but served them without all of the pretentiousness commonly associated with fine dining. The illustrations were extracted from the unique wallpaper design by Californian artist Geoff McFetridge.