Project Details

The Bougie Wine Company is a conceptual canned wine offering that was born out of a concepting meeting with our client, The Culinary Concierge. The idea to create an affordable blend of canned wines came from a desire to serve those who want to live in their imaginative world of luxury and excess, but haven’t quite made their way into this world. 

Playing off existing trends that leverage the color black to communicate exclusivity, we designed a strict black and white design system made up of simple patterns that intentionally disrupt one another. The logo was designed to convey a knowing yet playful attitude.